Vietnam benefits from abundant sources of raw materials, including a diverse array of crops and herbs, which are invaluable in the cosmetics sector. However, compared to other countries, Vietnam’s cosmetics R&D industry is still in its infancy. In recent years, increasing urbanization has resulted in higher cosmetics demand, presenting lucrative prospects for international cosmetics brands, especially as citizens show confidence in them.

In terms of regulation, the production of cosmetics in Vietnam falls under the jurisdiction of The Drug Administration of Vietnam (DAV). Under these regulations, all goods, whether imported or domestically produced, must undergo testing and obtain licenses for distribution. This requires manufacturers and distributors to follow and maintain customer references while ensuring compliance with the right regulations. In recent times, there has been a growing focus on sustainability, which is driving the development of plant-based cosmetics and eco-friendly packaging. According to a survey conducted by Rakuten Insight on sustainable consumption in 2023, approximately 84% of respondents in Vietnam expressed willingness to pay more for sustainable products. The survey also revealed that over half of them considered purchasing sustainable or environmentally friendly products to be very important.

With all these valuable activities, Vietbeauty & Cosmobeauté Vietnam 2024 exhibition is a must-attend event for beauty professionals and enthusiasts, providing unparalleled opportunities for networking and staying abreast of the latest trends.